creative director

This is my sixteenth year working in the creative industry; today, I creatively head up Grey London’s social and digital agency; Wildfire. My role is both working with senior management to identify creative focus, and also directing my own team to produce best in class work. I work not only with Wildfire, but also Grey and WPP to deliver creative work that integrates with the entire network.

I graduated from Ravensbourne College with a degree in Interaction Design, I began my career with a brief but typographically rewarding stint as a print designer before entering the agency world. I’ve spent the majority of my professional life in digital agencies including Imagination, glue, LBi, AnalogFolk, and Hi Mum! Said Dad, and have also have worked in experiential at Amplfy, client side at TATA Worldwide, and set up LBi’s Mumbai office.

I’ve led creative responses across the full breadth of digital creative projects - campaigns, social content, film, websites, apps, experiential, product design. My client list includes Chivas Regal, Plymouth Gin, HSBC, Dulux, Absolut and Google.

My work has been recognised by D&AD, New Designers, New York Art Directors Club and the Drum Content Awards. During the 2016 (?) UK election I made creative headlines with AnalogFolk's '10 Downing Tweet – an interactive installation that colourfully showed which parties were getting the most coverage Twitter, this correctly predicted the outcome of the election.

Mentoring is something that is important to me. Although positive changes are being made, I hope that future generations in our industry will be more diverse, and ultimately we’ll see more exciting work because of it. I am involved in mentoring with Ravensbourne, The London College of Arts, Cannt Festival and Trevor Robinson OBE Create Not Hate 2020 initiative. 

After hours, I’ve been a judge for both D&AD and BIMA, and have participated in panel talks for Glug London and IAB. 

Judging panel

Sadaf Zarrar

director integrated content and creative excellence, ASEAN
The Coca-Cola Company

Arjoon Bose

head of culture and brand experience, Europe-Australasia
General Mills

George Hammer

chief content officer

Jessica Myers

brand and marketing director
Metro Bank

Nate Nichols

founder & creative director
Palette Group

Forrest Byrant

creative director

Marc Wesseling


Maya Bogle


Kevin Morosky

creative director, JUMP
Havas Media

Calvin Loh

head of content
Publicis Media

Sille Opstrup

head of digital, connections and content
Pernod Ricard

Vikesh Amey Bhatt

creative director

mark BOYD

Gravity Road

Paps Shaikh

commercial director

Kate Slater

digital consultant
Glow Consultancy

Ray Murphy

head of content

Neil Boorman

head of creative lab Europe

Ete Davies

chief executive officer (creative)

Anna Downes

co-founder & chief executive officer
Video Sherpa

Lucy Ferguson

head of content

Grace Kok

head of content marketing, Lark

Becky McKinlay

head of marketing communications, client solutions
The Economist Group

Alex Latham

chief marketing officer

Robert Ratcliff

head of content
Barclays Corporate Banking

Grace MacDonald

marketing manager, content & social

Neil Nagraj

director of content, core experience


strategic business development, content

flo lau

creative director

Rebecca Rumble

creative director, content studio

Laura Caraccioli

senior vice president, head of strategic creative partnerships
Fox Broadcasting Company

Andrew Saunders

global head of entertainment & culture, XCM

Omar Gepiga

former head of content marketing