Rob Ratcliff is the Head of Content at Barclays Corporate Banking. He joined Barclays over six years ago in which time he was worked on campaigns across the bank in personal, business and corporate banking. In his current role he is responsible for editorial-led campaigns across a range of media. Rob has worked in content marketing since before it was called ‘content marketing’. Barclays is a British universal bank with businesses including consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank.
Why I am judging the awards... "2020 is not the year marketers had planned for, but it has certainly been the year to prove your worth. Content marketers have had to leap to avoid falling into rapidly emerging clichés ‘in these unprecedented times’ and I’m excited to see who has adapted most nimbly. There have also been some truly hard times for many, from personal loss to financial, and the test facing marketers to stay relevant, sensitive and effective all at once has been immense."