Dutch born Marc graduated from the University of Leiden with a degree in Media Law. He then went around the world working in Hong Kong, New York and San Francisco. He was offered a position in Tokyo, where as part of his contract he needed to attend an 18-month course in Japanese language, culture, politics and economics. An absolute must, Marc says, in order to succeed in Japan.
In 2007 Marc took the brave decision to set up UltraSuperNew in Tokyo with the maverick approach of servicing clients with digital strategy, creative and production all under one roof - an ultra super new way of doing things in Tokyo at the time. The Singapore agency was subsequently opened in 2012 and most recently in Taiwan in 2019. The agency has grown from strength to strength with an international team of over 60 people working on campaigns for Red Bull, Unilever, Heineken, MINI, Pernod Ricard, Skyn condoms, ASICS, Adobe, EA-sports, PUMA, PayPal and Tabasco.
Marc is addicted to snowboarding in the Japanese Alps and is where he spends most of his weekends.
Why I am judging the awards... "Lockdown has made it clear again: content is king. The art of storytelling is why we love what we do and great branded content should convince marketeers to stop their stupid tunnel-focus on data and tech."