Grace MacDonald

As a content marketer at LinkedIn, and host of the award-winning Live with Marketers show, Grace creates innovative and engaging content experiences around topics that help B2B sales and marketing professionals do their jobs better. Coming from a start-up background, she prides herself in never taking the most direct path to her desired destination, and this is evident in her content programmes. She has a keen interest in doing more with less and enjoys thinking of ways to make her content work hard for her business. Measurement of content in an ungated world is a challenge faced by every B2B content marketer today, and developing measurement metrics outside of traditional marketing funnel KPI's is something Grace is very focused on.