chief content officer

George Hammer, Chief Content Officer of IBM, believes we are in the golden age of content, but face a war for attention. Today's content has to be exceptional; platform agnostic and audience specific.

As a data-inspired storyteller, George's mission is to unite brands and audiences with content that builds relationships and drives action.

George and his team of content gurus work together to develop content programs and strategies that connect IBM with its audiences and provides the information and tools they desire.

Prior to joining IBM, George was the SVP of Content at Digitas where he oversaw campaigns for clients such as Accenture, HP, GE, LEGO and American Express. He also worked at Discovery Channel where he led the brand's content efforts for its digital channels. He spent the earlier part of his career launching a new media startup and working in agencies / consulting. 

George is an undergraduate of Indiana University where he received his B.S., from the Kelley School of Business, and a graduate of the University of a Chicago where he received his MBA.

Something personal and not corny... George spent 8 years in the improv circuit in Chicago performing regularly at venues like Second City. When he finds time, he runs, mostly from his household chores, to play with his kids and Labrador retriever.

Why I am judging the awards... "Content is what brings us together. I'm excited to see entries that evolve from a standard brief to a piece of content that brings real emotion and truth. As content marketers, we have the opportunity to uncover stories or solutions that can benefit others and make a difference."

Judging panel

Sadaf Zarrar

director integrated content and creative excellence, ASEAN
The Coca-Cola Company

Arjoon Bose

head of culture and brand experience, Europe-Australasia
General Mills

George Hammer

chief content officer

Jessica Myers

brand and marketing director
Metro Bank

Nate Nichols

founder & creative director
Palette Group

Forrest Byrant

creative director

Marc Wesseling


Maya Bogle


Kevin Morosky

creative director, JUMP
Havas Media

Calvin Loh

head of content
Publicis Media

Sille Opstrup

head of digital, connections and content
Pernod Ricard

Vikesh Amey Bhatt

creative director

mark BOYD

Gravity Road

Paps Shaikh

commercial director

Kate Slater

digital consultant
Glow Consultancy

Ray Murphy

head of content

Neil Boorman

head of creative lab Europe

Ete Davies

chief executive officer (creative)

Anna Downes

co-founder & chief executive officer
Video Sherpa

Lucy Ferguson

head of content

Grace Kok

head of content marketing, Lark

Becky McKinlay

head of marketing communications, client solutions
The Economist Group

Alex Latham

chief marketing officer

Robert Ratcliff

head of content
Barclays Corporate Banking

Grace MacDonald

marketing manager, content & social

Neil Nagraj

director of content, core experience


strategic business development, content

flo lau

creative director

Rebecca Rumble

creative director, content studio

Laura Caraccioli

senior vice president, head of strategic creative partnerships
Fox Broadcasting Company

Andrew Saunders

global head of entertainment & culture, XCM

Omar Gepiga

former head of content marketing