Described as a highly versatile ‘X-shaped’ problem solver, with over 17 years’ experience working at some of the UK’s top agencies including AnalogFolk, AKQA, Tribal DDB, Modem Media (Digitas) and SixandCo; Ete’s gained experience across varying sectors from Financial Services, to Technology, Retail, Health, FMCG and Automotive; leading and working across innovative and award-winning projects ranging from global digital campaigns to business transformation, as well as digital products, platforms and services.
Prior to joining ENGINE, Ete was Managing Director of AnalogFolk, hired to take the agency from “start-up to scale-up”, where he led the agency towards a period of unprecedented growth and built the agency’s recognition for innovation and creative excellence; as well as taking AnalogFolk London from a UK-centric business to a regional (European) offering and spearheaded the agencies expansion into Europe, culminating in the opening of AnalogFolk Amsterdam.
Now, as Chief Executive of ENGINE Creative, Ete is on a mission to make the agency the most innovative, progressive and creative agency to work for and to work with, and only seven months into his tenure he’s already making an impact; reshaping the agency’s offering, improving processes to deliver efficiencies and drive growth, and launching new propositions and skillsets.
Away from the industry, Ete is a leading protagonist in driving diversity, inclusion and equality across the creative industries, especially for the BAME community, he was one of the original co-founders of WeAreStripes, is the founder of CultureHeroes, both are initiatives whose missions are to create opportunities for Black Asian and Minority Ethnic (BAME) talent, across the creative industries. He also sits on the advisory boards of several other diversity initiatives. A Drum Digerati “Top 100 people in UK Digital” 2017 and 2018 Alumni, Ete was recognised in the BIMA 100 in 2017 (‘Champion for Good’) and in 2018 (‘Leaders and Visionaries), as well as Creative Pool’s ‘Top 100 Influencers’ 2018 and Campaign Magazines 'Top 10 Trailblazers’ in 2017, 2018 and 2019.