Alex Latham
Alex is the CMO of one the UK's most popular fintechs, Chip. Alex started working as CMO for Chip when it had 25 customers and has grown the user base to over a quarter of a million people. Chip has now saved over £150m for its customers based almost solely on viral growth. Before Chip Alex held Head of Marketing roles within tech and the music industry. It was backstage at Glastonbury Festival in 2016 when his love for Fintech kicked off…He specialises on the art of the viral, why do some narratives get shared and others get consumed.Outside of work he can be found covered in paint, decorating, or sitting on a rowing machine.
Why I am judging the awards... "I'm delighted to be judging The Drum Awards for Content 2020, this year has been like never before for content marketers! Not only is the industry operating within the most democratised time for content ever (it is now more competitive than ever for content to stand out)... but on top of that content creators have had to negotiate (and compete with) a global narrative around coronavirus. Being beige with your content is no longer acceptable, in order to compete content must immediately capture attention and hold it... better than ever before. I'll be judging content based on this criteria. What instantly grabs my attention, holds it, and leaves me with the takeaway the marketer wanted. 2020 has been ruthless with how content is consumed... it's only fair the judges are too!"
